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Our customer is a Danish company that provides local markets and other Nordic countries with home entertainment solutions, including movie rental services. The services were offered primarily at video rental shops and didn’t allow business scaling. The company wanted to transform the current business model and create a video-on-demand platform to deliver movies and TV series via the Internet on a paid basis. The client chose Digicon as an experienced media software development company to jump-start a project with.
Develop a streaming service allowing for delivering movie rental services online
Build a scalable and high-performing streaming solution with cross-platform capabilities in mind
Create intuitive and fast-loading UI designs that ensure brand excellence and user engagement
Create a Nordic-localized VOD platform for purchasing/renting movies and TV series.
Develop a cross-platform streaming solution with mobile-to-TV functionality.
Design a responsive UI to ensure consistency and drive high user adoption and conversions.
Create a VOD solution with multi-tier revenue streams, driving long-term value.
Develop a cross-platform streaming service for TV, PC, and mobile.
Implement a high-quality UI to meet marketing and customer service goals.
Build a TVOD streaming platform to replace traditional rentals, attract new users, and ensure business growth.
Reengineer Android and Android TV apps to meet user expectations and expand platform support.
Develop a scalable streaming platform on the TVOD model, ensuring performance under high user growth.
Renting service is available in the app. Users can buy clip cards for renting up to three movies from all available on the platform. The card is a payment method that works on all devices and allows viewers to lease TV series. Once a user starts the rental period, they can watch a movie as many times as they want within 48 hours.
Payment system integration enables managing own Cards and purchases easily in one click. Users can add their own cards for payment and track the history of purchases made.
The video progress bar allows users to keep track of their watching process. Even if viewers closed a movie and decided to get back to it later. As the platform saves viewed movies and progress in a user profile, customers can play the video again at any moment. Or check how much time is left without even hitting the play button.
Lazy loading functionality and shimmering were also integrated to improve user experience. It enables cover flow when a large amount of content should be provided. The video content is loaded only when it’s being viewed or when it’s soon to show up as the user scrolls down. If the viewers don’t scroll down or the video content never approaches the viewport, the loading doesn’t occur. The shimmering effect shows the users that the loading is taking place.
A parental control module is required to limit access to inappropriate content for the children. Movies are sorted out by rating: allowed for all, for all but kids under 7, under 11, or 15 years. Thus, parents can set restrictions for their underage kids in their profiles. If a movie falls into the ‘restricted’ category, the platform asks viewers to enter a password to get access to the video.
Setting up profiles allows users to manage their own accounts and have all account-related information accessible in one click. The viewers can also switch to a kid’s profile to manage and monitor children’s activities within the platform.
Cross-platform capabilities were realized as a part of our customer’s project vision. Users can watch their library via native apps for Android, iOS, iPadOS, Android TV, and tvOS. There is also a web version and support for video streaming from mobile devices to TVs via Chromecast and AirPlay
Offline data synchronization for use in the mobile app (iOS and Android) was configured. It allows for accessing video content when the internet isn’t available. Users can download purchased or rented movies to watch them offline on their devices.
We have developed a full-fledged transportation management system, and integrated it with the existing business platform. Our solution allowed customer to achieve:
See the ways how the development team implemented the project’s requirements.
The Digicon team performed a migration from on-premises infrastructure to the cloud. It allowed the customer to optimize the streaming operations, reach all-time low streaming latency, and scale up business performance while maintaining zero downtime when dealing with rapid user growth. As a result, the number of no-fault-founds was reduced by 8 times, with software solutions maintenance costs cut by 50%
The company received a high-performing product with cross-platform capabilities. The solution allows the company to broadcast quality video content to multiple users on a pay-per-view basis. The combination of convenient navigation and appealing UX design contributed to an increased user satisfaction rate several times over. Within six weeks, 10,000 people subscribed to the service. Blockbuster ensured high-quality delivery for users
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